小大董 - 僑福芳草地
IF設計大獎,少年版大董
小大董,位于優雅購物、藝文薈萃的僑福芳草地內。亦小或大,大品牌下的“小”驚喜。小大董就好像大董的少年版,是帶著一絲青澀走出來的品牌。既文藝又帶著大董精益求精的味覺體驗。和環境一派現代氣息不同的是,小大董給人感覺是中式風格里面帶著懷舊及禪意的氣息。驚鴻一瞥,繁華迷離之中讓禪意入心入情。
Jr.Dadong is located in the elegant and prosperous shopping center, Parkview Green in the heart of Beijing. It’s a “small” surprise under the “big brand”. Jr. Dadong is the juvenile version of Dadong, and is a brand new story out of Dadong with youth. Jr. Dadong is more sensitive of literature and art, and sharing the taste experience of Dadong as well. Different from the modern atmosphere of shopping malls,Jr. Dadong gives people a feeling of nostalgia and Zen in Chinese style. With a glance, the bustling confusion makes Zen into customers’ the heart.
小大董以聚落的架構理念,牽引著各區域的衍生。動線的韻律指引、及徽派建筑形式移入室內,仿若行徑在村落的小巷內,忘卻世間百態,只留得一身“清”。小空間大智慧,外看簡潔內看細節,虛實相生,加以當代藝術的配飾點綴,賦予空間以青澀卻不失靈動的禪意。水泥、銹板和仿舊木作等材質的融入,延續著大董雅致的品質,讓自己置于輕松愉悅的氛圍。
With the concept of settlement structure, Jr.Dadong leads the derivation of each region. The rhythm of the moving lines and the form of Hui style’s architecture are moved indoors, just like the actions in the alley of the village, Customer could forget all the mess outside, and leave a “fresh”image. Great wisdom in small space. It looks quite simple outside but full of details inside, in real and virtual. Adding with some contemporary art accessories, the space is more lively and gains a spirit of Zen. The integration of cement, rust board and imitated wood materials continues the elegant quality of Dadong, and also has its own relaxed and pleasant atmosphere.
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項目名稱:小大董
項目地點:北京僑福芳草地小大董店
項目面積:400㎡
設計公司:劉道華建筑設計事務所
完工時間:2014.05
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